Work / Hawaii Foodservice Alliance
Hawaii Foodservice Alliance
A modern website for a Hawaii food distribution platform.
- Year
- 2024
- Timeframe
- 1.5 months
- Services
- Website design
- Industry
- Food service
01 / The problem
HFA’s CEO wanted to leave behind an old design built around neon green, his least favorite color. The old site also had duplicated content and wasn’t enjoyable to read.
02 / The solution
The new design is built around navy blue, the color of HFA’s employee uniforms, with Hawaiian art throughout to strengthen the connection to the local community.
Services are arranged as clear three-up feature cards explaining what makes HFA a unique distributor across the islands. Local and mainland brands appear in a sortable masonry brand cloud, and large imagery keeps navigation engaging.
Tools
WordPress · Elementor
