Function over form
Systems and sites that work reliably come first. Polish comes second, but it still comes.
About
For more than 20 years I’ve worked both sides of small-business technology: keeping systems secure and running, and getting businesses found. Most people hire two or three vendors for that. I do it as one.
I was born and raised outside Seattle. When I was about six, my father got a job at Microsoft, and he taught me to use the command prompt before I could ride a bike.
I built my first website in 1992 with FrontPage Express, then moved through Flash, Dreamweaver, custom PHP and C# frameworks, and WordPress, Joomla and Drupal. Along the way the work grew from websites into networks, servers, cloud infrastructure and security.
Today I run IT for a 24/7/365 food distribution network and support small businesses across Hawaii and beyond. My craft hasn’t changed: building solutions that tell a story, bring real value and put function over form.
Building and running the IT stack, websites and marketing for small and medium-sized businesses.
Leading an IT team supporting a 24/7/365 food distribution network: systems administration, cloud architecture, design and web.
Patented an innovative surfboard fin and ran a multi-channel product launch across social and print.
Rebuilt a long-standing custom site on Shopify, serving 1,000+ products with worldwide shipping.
Digital marketing for a Hawaii surfboard company known for the paipo, an ancient Hawaiian bodyboard.
Hands-on experience across the systems small businesses already rely on.
Systems and sites that work reliably come first. Polish comes second, but it still comes.
You’ll always know what I did, why it matters and what it costs, with no jargon.
From a laptop rollout to a landing page, it gets built secure and compliant from day one.
Tell me what’s working, what isn’t, and where you want to be. I’ll tell you honestly whether I can help.
Get in touch