Work / DOC Hoist
DOC Hoist
Making complex high-rise hoisting equipment easy to understand for the project managers who buy it.
- Year
- 2023
- Timeframe
- 3+ months
- Services
- Website design · 3D animation
- Industry
- Construction
01 / The problem
DOC Hoist is a startup providing high-rise material hoisting and logistics. It was the invention of the late Eric Snell, founder of Snell Crane Service. His equipment solved real problems on high-rise job sites, but it was complicated, and it needed a website that could explain it in terms project managers would relate to.
02 / The solution
A modern, fast website that breaks down each service and tells the story of the problems the equipment solves, problems unique to high-rise construction.
To make the equipment click, I also produced a series of 3D animations showing exactly how it operates on a high-rise project.
Tools
Framer · 3D animation
